Baahubali Storm - an HYPE or Marketing Strategy - Power of Content

Meticulous Marketing Strategy by Baahubali team – Paid off with stupendous return on investment

The meticulous marketing strategy adopted by the Baahubali Team right from the very outset is an eye opener for the other film makers to follow-suit. They released the making videos on the eve of the birthdays of their Principal character start cast of the film. It really had some eye captivating visuals, coupled with good backing by the movie lovers on the social media to retweet , like or share them to increase its penetration . Indeed, it created a ripple effect and increased the intensity among the viewers to experience the movie on the first day of its release on the silver screen. Movie Maverick SS Rajamouli believed in a unique approach of unveiling the principal characters of the movie in the month of may, released the impactful posters of characters of the movie on alternative days. These pictures were trending on both Facebook and Twitter; it really created the hype, intensity, imagination, anticipation, and restlessness among the fanatic- movie lovers to watch it on the big screen. Adding on to these frantic events, the international magazines or portals started tracking about the epicness of the movie. The producers of the movie were able to determine the intensity of the demand from the consumers, came out with an exorbitant pricing strategy to cash-in on the unimaginable demand. This was palpable in terms of the box office numbers it generated post the release of the movie. It’s a great lesson to any industry leaders if they have a product, they can create new market, and make existing market to become restless with their offerings. Even the production Hourse ARKA Media Works had employed an effective twitter handle and Facebook account to relentlessly do the promotion of the movie. The top celebrities as well as some influencial people on social media endorsed the product Baahubali, it gave a big boost to the movie.

SS Rajamouli is a contemporary film maker, has done the anatomy of the impact that would create by utilizing the best of the technology, by blending human emotions while narrating the story on the silver screen. He is at the fore front in the industry compared to his peers or competetors in the movie making business. He has the knack of selling products with innovative thinking and could garner anybody’s attention.

Its evident that modern market can be manipulated with tactful marketing strategy , movie lovers can be can be mesmoraized, hypnotized or the frenzy kind of situation can be generated.